GROUP ANALYTICS

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By analyzing this historical data, group owners can identify successful content strategies, understand audience preferences, and optimize their group for better engagement and growth. This is valuable for both organic growth and for making informed decisions about monetization strategies, such as targeted advertising.

Community Index

Community Index measures the overall health and engagement of the member base. It is a composite score derived from Member Base Metrics such as:

• Total Members: The raw number of members provides a baseline but does not reflect engagement.
• Member Growth Rate: The rate at which new members are joining (e.g., daily, weekly, monthly). A high growth rate suggests a healthy and appealing channel.
• Churn Rate: The percentage of members who leave the group over a given period. A high churn rate indicates potential issues with content or community management.
• Active Member Percentage: The percentage of members who actively interact with the members (e.g., view messages, react to polls, participate in discussions). This is a more meaningful metric than total members.

Rating Index

Rating Index is a numerical score designed to represent the group's overall quality and appeal to members. Unlike a simple member count, a Rating Index incorporates various factors to provide a more nuanced assessment such as Engagement Rate, Post Frequency and Consistency, Comment Quality, Active Members Percentage, Community Sentiment Analysis etc.

Aggregated Rating

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