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Channel 'Идентификация' focuses on visual art & design, architecture, art museums & galleries, design, painting and you may subscribe to this channel by clicking the "Open" button (opens in Telegram App).
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Определение ценностей, личный бренд. Визуальный брендинг.
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@visualbranding
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Demand for the creation of right-to-left (RTL) websites has grown over the years due to the fact that Arabic is the 4th most popular language globally. According to Arab Media Outlook, 60% of Arabic speakers prefer browsing internet content in Arabic. The lack of currently available content in Arabic and the existing need for this content among users is sure to continue this growth.
RTL websites require a different structure, typography, and imagery. At first glance, it might seem like an Arabi
@visualbranding
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How to do Visual Branding
Many people think visual branding is as simple as choosing a color palette that works well with a set of fonts and having someone design a logo. Unfortunately, that's far from the case. Coming up with an effective visual branding strategy requires several steps.
1- Research and Vision
Research and vision will drive the rest of the brand’s concept home. This is the most complicated part of visual branding, and it needs to be the most thorough aspect as well. You'll wan
@visualbranding
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80% of visual information that we take in is related to color, and in one day the average person sees up to 16,000 brands in one day.
Don't believe us? Take a couple minutes for this quiz: http://brandseenapp.com/
@visualbranding
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http://popandgrey.com/visual-brand-personality/
@visualbranding
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https://designschool.canva.com/blog/branding-templates/
@visualbranding
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The Importance of Colors in Branding
Researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).
Other results from studies such as "The Interactive Effects of Colors" show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color "fit" what is being sold).
The study Exciting Red and Competent Blue also confirms that p
@visualbranding
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The Importance of Colors in Branding
@visualbranding
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5 Visual Branding Mistakes Too Many Businesses Make
1. Design Inconsistency
2. Me-too Branding (copying aspects of our competitors' brand)
3. Trying to Appeal to Everyone
4. Out-of-place Visuals
5. Overreliance on the Logo
https://designschool.canva.com/blog/5-visual-branding-mistakes-too-many-businesses-make/
@visualbranding
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" There’s no ifs, ands or buts about it. There are so many different things to consider – what colour palette you use, what type of imagery to pick, what fonts go well together, how to capture that unique tone of voice. There’s so much to devise, plan out and execute, it can be frustrating and use up time that you just don’t have. So, we thought we’d make it a bit easier for you.
...
In this article we have packed together 50 beautiful brand kits that are ripe and ready for you to take away, cus
@visualbranding
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07. Set your brand voice
In an ideal world, you’d have one person constantly writing everything your brand needs, but most of the time that’s not possible. Giving the writer you have on hand guidelines for how they should dictate your brand will help avoid any instances of sounding off-brand.
You might include particular words and phrases that should always appear, or be sure to say which words should be avoided.
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